My experience was always amazing !!! It's time to believe in Salesforce, it's time to dream. If you think on the expenses, it is not, it's an inversion it's not a expense. If your customer is going to be there, you should be there too because it will be awesome how them will be excited about Salesforce at Dreamforce.
Most important think, customers sales Salesforce themselves, customers loves Salesforce, customers looks happy with Salesforce. And Dreamforce is just the place to dream together.
One of my favourite videos about Salesforce ever is KLM surprise, probably because it was the first i used in front of a customer. For me it's the essence of what a compàny would like to obtain with a new customer focus technology "Make its customer happy&smile".
More videos at Salesforce Youtube channel
Enjoy & have fun !!!
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