Connect Facebook to Salesforce
I recently tested how to connect external Apps to Salesforce. One of the most interesting ones are : Mobile Apps and Facebook. Both using same architecture.
In order to create simple, easy and out-of-box example i create the next case :
Business case :
1. Create simple App in Facebook to collect data from customer : based into a marketing campaign, promocitional ads, surveys, etc
2. Collect data into Salesforce. Our example create a Lead
3. After campaign was done our marketers will qualify leads as new opportunity, new customer, or new advertising campaign (new mail), or lead to qualify again
Architecture :
Facebook App (or Mobile client app) is deployed using Heroku
Heroku connect allows sync Postgres Database & Salesforce database in order to create your leads
It's true this example is just a prof of concept. If you want, it's stupid, use Heroku and/or heroku connect just to create one lead. But it's about prove creation of client complex external Social Apps & Mobile Apps improving as much as posible your Salesforce capabilities, facilities and advantages.
Important Tips :
- Oriented to client-end purpose
- Oriented to high log-in needs
- Oriented to different architecture needs between Apps and Salesforce platform (Salesforce 1/Mobile)
- Heroku connect doesn't sum for API Calls
- Sync with Salesforce is based into Bulk API (Sync is not at real time but batch mode)
- Postfgres data model feature is similar to Salesforce external Objects
Useful examples :
Nibs : Loyalty Heroku Rails App using Salesforce Connect
Heroku & Salesforce sample Apps : Using Service Cloud, Marketing Cloud Push Notification, Marketing Cloud Journey Builder
Enjoy & have fun !!!


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